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Trout, Jack

Overview
Works: 7 works in 7 publications in 1 languages
Titles
In search of the obvious : the antidote for today's marketing mess by: Trout, Jack (Language materials, printed)
Differentiate or die : survival in our era of killer competition by: Trout, Jack; Rivkin, Steve (Language materials, printed)
Big brands big trouble : lessons learned the hard way by: Trout, Jack (Language materials, printed)
Trout on strategy : capturing mindshare, conquering markets by: Trout, Jack (Language materials, printed)
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by: Trout, Jack (Language materials, printed) , []
Differentiate or die : survival in our era of killer competition by: Trout, Jack; Rivkin, Steve (Language materials, printed)
Marketing warfare by: Ries, Al; Trout, Jack (Language materials, printed)
 
 
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