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Services marketing : integrating customer focus across the firm

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	integrating customer focus across the firm
作者:	ZeithamlValarie A.,
合作者:	BitnerMary Jo,
出版地:	Boston
出版者:	IRWIN/McGraw-Hill;
出版年:	c2000
版本:	2nd ed.
面頁冊數:	xxviii, 620p.ill. : 26cm.;
標題:	Service industries - Marketing. -
標題:	Customer services. -
標題:	Marketing. -
附註:	Includes bibliographical references and index.
ISBN:	0-07-231221-1pbk.

Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2nd ed.. - Boston : IRWIN/McGraw-Hill, c2000. - xxviii, 620p. ; ill. ; 26cm..
Includes bibliographical references and index..
ISBN 0-07-231221-1
Service industries - Marketing.Customer services.Marketing.

Bitner, Mary Jo

Services marketing : integrating customer focus across the firm
LDR:00485nam0 2200145 450 001 104392
010 1 $a 0-07-231221-1 $b pbk. $d NT$3273
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101 0 $a eng
200 0 $a Services marketing $e integrating customer focus across the firm $f Valarie A. Zeithaml, Mary Jo Bitner
205 $a 2nd ed.
210 $a Boston $d c2000 $c IRWIN/McGraw-Hill
215 1 $a xxviii, 620p. $c ill. $d 26cm.
300 $a Includes bibliographical references and index.
606 # 1 $a Service industries - Marketing. $3 52829
606 # 1 $a Customer services. $3 2181
606 # 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Zeithaml $b Valarie A. $3 82415
701 1 $a Bitner $b Mary Jo $3 82416
801 0 $b 嶺東科技大學圖書館

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