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The masterbrand mandate : the management strategy that unifies companies and multiplies value

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the management strategy that unifies companies and multiplies value
作者:	UpshawLynn B.,
合作者:	TaylorEarl L.,
出版地:	New York
出版者:	John Wiley & Sons;
出版年:	c2000
面頁冊數:	xii, 323p.ill. : 24cm.;
標題:	Brand name products - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-471-35659-Xbound

The masterbrand mandate : the management strategy that unifies companies and multiplies value
Upshaw, Lynn B.

The masterbrand mandate : the management strategy that unifies companies and multiplies value / Lynn B. Upshaw, Earl L. Taylor - New York : John Wiley & Sons, c2000. - xii, 323p. ; ill. ; 24cm..
Includes bibliographical references and index..
ISBN 0-471-35659-X
Brand name products - Management.

Taylor, Earl L.

The masterbrand mandate : the management strategy that unifies companies and multiplies value
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