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Methods beyond interviewing in qualitative market research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	DesaiPhilly,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2002
[NT 47264] Description:	xv, 136 p.24 cm.;
[NT 47298] Series:	Qualitative market research: principles and practice
[NT 47266] Subject:	Marketing research. -
[NT 47266] Subject:	Qualitative research. -
[NT 47265] Notes:	Includes bibliographical references (p. [128]-133) and index.
[NT 50961] ISBN:	0-7619-7272-2pbk.

Methods beyond interviewing in qualitative market research
Desai, Philly

Methods beyond interviewing in qualitative market research / Philly Desai - London : SAGE, 2002. - xv, 136 p. ; 24 cm.. - (Qualitative market research: principles and practice).
Includes bibliographical references (p. [128]-133) and index..
ISBN 0-7619-7272-2
Marketing research.Qualitative research.

Methods beyond interviewing in qualitative market research
LDR:00532nam 2200157 450 001 120875
009 00108020
010 1 $a 0-7619-7272-2 $b pbk. $d NT＄980
100 $a 20100306d2002 u 00engy01 b
101 0 $a eng
200 0 $a Methods beyond interviewing in qualitative market research $f Philly Desai
210 $a London $d 2002 $c SAGE
215 1 $a xv, 136 p. $d 24 cm.
225 $a Qualitative market research: principles and practice
300 $a Includes bibliographical references (p. [128]-133) and index.
606 1 $a Marketing research. $3 52819
606 1 $a Qualitative research. $3 94527
676 $a 658.83
700 1 $a Desai $b Philly $3 117759
801 0 $b 嶺東科技大學圖書館

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