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IMC : Five steps for delivering value and measuring returns using marketing communication

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	Five steps for delivering value and measuring returns using marketing communication
作者:	SchultzDon,
合作者:	SchultzHeidi,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2004
面頁冊數:	xxiii, 408p.ill. : 24cm.;
標題:	Marketing. -
標題:	Business communication. -
標題:	Brand name products. -
標題:	Customer services. -
附註:	Includes index.
ISBN:	0-07-141662-5bound

IMC : Five steps for delivering value and measuring returns using marketing communication
Schultz, Don

IMC : Five steps for delivering value and measuring returns using marketing communication / Don Schultz, Heidi Schultz - New York : McGraw-Hill, c2004. - xxiii, 408p. ; ill. ; 24cm..
Includes index..
ISBN 0-07-141662-5
Marketing.Business communication.Brand name products.Customer services.

Schultz, Heidi

IMC : Five steps for delivering value and measuring returns using marketing communication
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