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Strategic brand management : building, measuring, and managing brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	building, measuring, and managing brand equity
作者:	KellerKevin Lane,
出版地:	Upper Saddle River, N.J.
出版者:	Prentice Hall;
出版年:	c2003
版本:	2nd ed.
面頁冊數:	xxvii, 788p.ill. : 24cm.;
標題:	Brand name products - Management. -
附註:	Includes bibliographical references and index.
ISBN:	0-13-041150-7bound
ISBN:	0-13-110583-3pbk.

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed.. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxvii, 788p. ; ill. ; 24cm..
Includes bibliographical references and index..
ISBN 0-13-041150-7ISBN 0-13-110583-3
Brand name products - Management.

Strategic brand management : building, measuring, and managing brand equity
LDR:00560nam 2200169 450 001 128365
009 00114514
010 1 $a 0-13-041150-7 $b bound $d NT＄1060.0
010 1 $a 0-13-110583-3 $b pbk.
100 $a 20100306 2003 0chiy09 e
101 0 $a eng
200 0 $a Strategic brand management $e building, measuring, and managing brand equity $f Kevin Lane Keller
205 $a 2nd ed.
210 $a Upper Saddle River, N.J. $d c2003 $c Prentice Hall
215 1 $a xxvii, 788p. $c ill. $d 24cm.
300 $a Includes bibliographical references and index.
606 1 $a Brand name products - Management. $3 99027
676 $a 658.827
700 1 $a Keller $b Kevin Lane $3 127581
801 0 $b 嶺東科技大學圖書館

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