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Building the brand-driven business : operationalize your brand to drive profitable growth

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	operationalize your brand to drive profitable growth
[NT 47261] Author:	DavisScott M.,
[NT 47353] Alternative Intellectual Responsibility:	DunnMichael,
[NT 47351] Place of Publication:	San Francisco, CA
[NT 47263] Published:	Jossey-Bass;
[NT 47352] Year of Publication:	c2002
[NT 47264] Description:	xv, 299 p.ill. : 24 cm.;
[NT 47298] Series:	Jossey-Bass business & management series
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Product management. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0-7879-6255-4bound

Building the brand-driven business : operationalize your brand to drive profitable growth
Davis, Scott M.

Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn - San Francisco, CA : Jossey-Bass, c2002. - xv, 299 p. ; ill. ; 24 cm.. - (Jossey-Bass business & management series).
Includes index..
ISBN 0-7879-6255-4
Brand name products.Product management.

Dunn, Michael

Building the brand-driven business : operationalize your brand to drive profitable growth
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