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Defending the brand : aggressive strategies for protecting your brand in the online arena

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	aggressive strategies for protecting your brand in the online arena
作者:	MurrayBrian H.,
出版地:	New York
出版者:	AMACOM;
出版年:	c2004
面頁冊數:	xvi, 268p.ill. : 24cm.;
標題:	Brand name products. -
標題:	Trademark infringement. -
標題:	Electronic commerce. -
標題:	Product management. -
附註:	Includes index.
ISBN:	0-8144-0754-4bound

Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H.

Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray - New York : AMACOM, c2004. - xvi, 268p. ; ill. ; 24cm..
Includes index..
ISBN 0-8144-0754-4
Brand name products.Trademark infringement.Electronic commerce.Product management.

Defending the brand : aggressive strategies for protecting your brand in the online arena
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