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Brand warfare : 10 rules for building the killer brand; lessons for new and old economy players

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	10 rules for building the killer brand
作者:	D'AlessandroDavid F.,
合作者:	OwensMichele,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2001
面頁冊數:	xviii, 185p.23cm.;
標題:	Brand name products. -
標題:	Product management. -
附註:	Includes index.
ISBN:	0-07-139850-3pbk.

Brand warfare : 10 rules for building the killer brand; lessons for new and old economy players
D'Alessandro, David F.

Brand warfare : 10 rules for building the killer brand / D'David F. Alessandro, Michele Owens - New York : McGraw-Hill, c2001. - xviii, 185p. ; 23cm..
Includes index..
ISBN 0-07-139850-3
Brand name products.Product management.

Owens, Michele

Brand warfare : 10 rules for building the killer brand; lessons for new and old economy players
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