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The why of consumption : contemporary perspectives on consumer motives, goals, and desire

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	contemporary perspectives on consumer motives, goals, and desire
作者:	RatneshwarS.,
合作者:	HuffmanCynthia,
合作者:	MickDavid Glen,
出版地:	London
出版者:	Routledge;
出版年:	2003
面頁冊數:	xx, 330p.ill. : 24cm.;
標題:	Consumers - Research. -
標題:	Consumer behavior. -
附註:	Includes bibliographical references and index.
ISBN:	0-415-31617-0pbk.

The why of consumption : contemporary perspectives on consumer motives, goals, and desire
Ratneshwar, S.

The why of consumption : contemporary perspectives on consumer motives, goals, and desire / edited by S. Ratneshwar, David Glen Mick, Cynthia Huffman - London : Routledge, 2003. - xx, 330p. ; ill. ; 24cm..
Includes bibliographical references and index..
ISBN 0-415-31617-0
Consumers - Research.Consumer behavior.

Huffman, Cynthia

The why of consumption : contemporary perspectives on consumer motives, goals, and desire
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