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Promotion and integrated marketing communications

Record Type:	Language materials, printed : monographic
Author:	SemenikRichard J.,
Place of Publication:	Australia
Published:	South-Western;
Year of Publication:	c2002
Description:	xxxix, 582p.col. ill. : 29 cm.;
Subject:	Advertising campaigns. -
Subject:	Communication in marketing. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-324-06253-2bound

Promotion and integrated marketing communications
Semenik, Richard J.

Promotion and integrated marketing communications / Richard J. Semenik - Australia : South-Western, c2002. - xxxix, 582p. ; col. ill. ; 29 cm..
Includes bibliographical references and indexes..
ISBN 0-324-06253-2
Advertising campaigns.Communication in marketing.

Promotion and integrated marketing communications
LDR:00467nam 2200145 450 001 128445
009 00116313
010 1 $a 0-324-06253-2 $b bound $d NT＄1100.0
100 $a 20100306 2002 0chiy09 e
101 0 $a eng
200 0 $a Promotion and integrated marketing communications $f Richard J. Semenik
210 $a Australia $d c2002 $c South-Western
215 1 $a xxxix, 582p. $c col. ill. $d 29 cm.
300 $a Includes bibliographical references and indexes.
606 1 $a Advertising campaigns. $3 127712
606 1 $a Communication in marketing. $3 82511
676 $a 659.1
700 1 $a Semenik $b Richard J. $3 82455
801 0 $b 嶺東科技大學圖書館

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