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The ultimate book of business brands : insights from the world's 50 greatest brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	insights from the world's 50 greatest brands
作者:	DearloveDes,
合作者:	CrainerStuart,
出版地:	Oxford, UK
出版者:	Capstone;
出版年:	2003
面頁冊數:	xxix, 216p.24cm.;
標題:	Brand name products. -
標題:	Product management. -
附註:	Includes index.
ISBN:	1-84112-439-7pbk.

The ultimate book of business brands : insights from the world's 50 greatest brands
Dearlove, Des

The ultimate book of business brands : insights from the world's 50 greatest brands / Des Dearlove, Stuart Crainer - Oxford, UK : Capstone, 2003. - xxix, 216p. ; 24cm..
Includes index..
ISBN 1-84112-439-7
Brand name products.Product management.

Crainer, Stuart

The ultimate book of business brands : insights from the world's 50 greatest brands
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