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The mirage of global markets : how globalizing companies can succeed as markets localize

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how globalizing companies can succeed as markets localize
作者:	ArnoldDavid,
出版地:	Upper Saddle River, NJ
出版者:	FT Prentice Hall;
出版年:	c2004
面頁冊數:	xxi, 229 p.ill. : 24 cm.;
標題:	International economic integration. -
標題:	International business enterprises - Marketing. -
標題:	Export marketing. -
附註:	Includes bibliographical references and index.
ISBN:	0-13-047066-Xbound

The mirage of global markets : how globalizing companies can succeed as markets localize
Arnold, David

The mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold - Upper Saddle River, NJ : FT Prentice Hall, c2004. - xxi, 229 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-13-047066-X
International economic integration.International business enterprises - Marketing.Export marketing.

The mirage of global markets : how globalizing companies can succeed as markets localize
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