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Titles
International business enterprises - Marketing.
Overview
Works: | 2 works in 2 publications in 1 languages |
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Titles
The mirage of global markets : how globalizing companies can succeed as markets localize
by:
Arnold, David
(Language materials, printed)
The global market : developing a strategy to manage across borders
by:
Deshpande, Rohit; Quelch, John
(Language materials, printed)