International business enterprises - Marketing.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

The mirage of global markets : how globalizing companies can succeed as markets localize [NT 59711] by: Arnold, David ([NT 1579] Language materials, printed)

The global market : developing a strategy to manage across borders [NT 59711] by: Deshpande, Rohit; Quelch, John ([NT 1579] Language materials, printed)