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The global market : developing a strategy to manage across borders

Record Type:	Language materials, printed : monographic
Title Information:	developing a strategy to manage across borders
Author:	QuelchJohn,
Alternative Intellectual Responsibility:	DeshpandeRohit,
Place of Publication:	San Francisco
Published:	Jossey-Bass;
Year of Publication:	c2004
Description:	viii, 424p.ill. : 24cm.;
Series:	The Jossey-Bass business & management series
Subject:	Globalization. -
Subject:	International business enterprises - Marketing. -
Subject:	Export marketing - Management. -
Notes:	Includes bibliographical references(p.361-386) and index.
ISBN:	0-7879-6857-9bound

The global market : developing a strategy to manage across borders
Quelch, John

The global market : developing a strategy to manage across borders / edited by John Quelch, Rohit Deshpande - San Francisco : Jossey-Bass, c2004. - viii, 424p. ; ill. ; 24cm.. - (The Jossey-Bass business & management series).
Includes bibliographical references(p.361-386) and index..
ISBN 0-7879-6857-9
Globalization.International business enterprises - Marketing.Export marketing - Management.

Deshpande, Rohit

The global market : developing a strategy to manage across borders
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200 0 $a The global market $e developing a strategy to manage across borders $f edited by John Quelch, Rohit Deshpande
210 $a San Francisco $d c2004 $c Jossey-Bass
215 1 $a viii, 424p. $c ill. $d 24cm.
225 0 # $a The Jossey-Bass business & management series
300 $a Includes bibliographical references(p.361-386) and index.
606 # 1 $a Globalization. $3 103580
606 # 1 $a International business enterprises - Marketing. $3 142309
606 # 1 $a Export marketing - Management. $3 9297
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700 1 $a Quelch $b John $4 edited $3 165856
701 1 $a Deshpande $b Rohit $4 edited $3 165857
801 0 $b 嶺東科技大學圖書館

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