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The brand innovation manifesto : how to build brands, redefine markets and defy conventions

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to build brands, redefine markets and defy conventions
作者:	GrantJohn,
出版地:	Chichester, England
出版者:	John Wiley & Sons, Ltd;
出版年:	c2006
面頁冊數:	xvii, 310 p.ill. : 24 cm.;
標題:	Brand name products - Social aspects. -
標題:	Brand name products - Psychological aspects. -
標題:	Brand name products - Marketing. -
標題:	Lifestyles - Economic aspects. -
標題:	Consumer behavior. -
附註:	Includes bibliographical references(p. [289]-293) and index.
ISBN:	0-470-02751-7bound
ISBN:	9780470027516bound

The brand innovation manifesto : how to build brands, redefine markets and defy conventions
Grant, John

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant - Chichester, England : John Wiley & Sons, Ltd, c2006. - xvii, 310 p. ; ill. ; 24 cm..
Includes bibliographical references(p. [289]-293) and index..
ISBN 0-470-02751-7ISBN 9780470027516
Brand name products - Social aspects.Brand name products - Psychological aspects.Brand name products - Marketing.Lifestyles - Economic aspects.Consumer behavior.

The brand innovation manifesto : how to build brands, redefine markets and defy conventions
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