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Explorations of marketing in society

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	BlockLauren G.,
合作者:	GundlachGregory T.,
合作者:	WilkieWilliam L.,
出版地:	Australia
出版者:	Thomson;
出版年:	c2007
面頁冊數:	xix, 955 p.ill. : 25 cm.;
標題:	Consumer behavior3 -
標題:	Marketing - Moral and ethical aspects. -
標題:	Marketing - Social aspects. -
標題:	Public interest. -
標題:	Social marketing. -
附註:	Includes bibliographical references and index.
ISBN:	0324304307bound
ISBN:	9780324304305bound

Explorations of marketing in society
Block, Lauren G.

Explorations of marketing in society / Lauren G. Block, Gregory T. Gundlach, William L. Wilkie - Australia : Thomson, c2007. - xix, 955 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 0324304307ISBN 9780324304305
Consumer behavior3Marketing - Moral and ethical aspects.Marketing - Social aspects.Public interest.Social marketing.

Gundlach, Gregory T.

Explorations of marketing in society
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606 # 1 $a Marketing - Moral and ethical aspects. $3 165854
606 # 1 $a Marketing - Social aspects. $3 144628
606 # 1 $a Public interest. $3 117722
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701 1 $a Gundlach $b Gregory T. $3 117752
701 1 $a Wilkie $b William L. $3 52858
801 0 $b 嶺東科技大學圖書館

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