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Global brand integrity management : how to protect your product in today's competitive environment
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
how to protect your product in today's competitive environment
作者:
PostRichard S.,
合作者:
PostPenelope N.,
出版地:
New York
出版者:
McGraw-Hill;
出版年:
c2008
面頁冊數:
xv, 309p.ill. : 24 cm.;
標題:
Product management. -
標題:
Product counterfeiting - Prevention. -
標題:
Trademark infringement - Prevention. -
標題:
Brand name products. -
附註:
Includes index.
ISBN:
9780071494441bound
ISBN:
0-07-149444-8bound
Global brand integrity management : how to protect your product in today's competitive environment
Post, Richard S.
Global brand integrity management
: how to protect your product in today's competitive environment / Richard S. Post, Penelope N. Post - New York : McGraw-Hill, c2008. - xv, 309p. ; ill. ; 24 cm..
Includes index..
ISBN 9780071494441ISBN 0-07-149444-8
Product management.Product counterfeiting - Prevention.Trademark infringement - Prevention.Brand name products.
Post, Penelope N.
Global brand integrity management : how to protect your product in today's competitive environment
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