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Data-driven marketing : the 15 metrics everyone in marketing should know
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
the 15 metrics everyone in marketing should know
[NT 47261] Author:
JefferyMark,
[NT 47351] Place of Publication:
Hoboken, N.J.
[NT 47263] Published:
John Wiley;
[NT 47352] Year of Publication:
c2010
[NT 47264] Description:
xxi, 298 p.ill. : 24 cm.;
[NT 47266] Subject:
Marketing - Case studies. -
[NT 47266] Subject:
Marketing - Mathematical models. -
[NT 47266] Subject:
Marketing research. -
[NT 47265] Notes:
Includes bibliographical references and index.
[NT 50961] ISBN:
0-470-50454-4bound
[NT 50961] ISBN:
9780470504543bound
Data-driven marketing : the 15 metrics everyone in marketing should know
Jeffery, Mark
Data-driven marketing
: the 15 metrics everyone in marketing should know / Mark Jeffery - Hoboken, N.J. : John Wiley, c2010. - xxi, 298 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-470-50454-4ISBN 9780470504543
Marketing - Case studies.Marketing - Mathematical models.Marketing research.
Data-driven marketing : the 15 metrics everyone in marketing should know
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