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Connecting with consumers : marketing for new marketplace realities

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing for new marketplace realities
作者:	KimmelAllan J.,
出版地:	Oxford
出版者:	Oxford University Press;
出版年:	c2010
面頁冊數:	xvi, 333 p.ill. : 25 cm.;
標題:	Marketing - Case studies. -
標題:	Marketing - Technological innovations. -
標題:	Marketing. -
附註:	Includes bibliographical references (p. 305-324) and index.
ISBN:	0-19-955651-2pbk.
ISBN:	9780199556519pbk.

Connecting with consumers : marketing for new marketplace realities
Kimmel, Allan J.

Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel - Oxford : Oxford University Press, c2010. - xvi, 333 p. ; ill. ; 25 cm..
Includes bibliographical references (p. 305-324) and index..
ISBN 0-19-955651-2ISBN 9780199556519
Marketing - Case studies.Marketing - Technological innovations. Marketing.

Connecting with consumers : marketing for new marketplace realities
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606 # $a Marketing - Technological innovations. $3 264891
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