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[NT 33762] ISBD
The essential persona lifecycle : your guide to building and using personas
[NT 42944] Record Type:
[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:
your guide to building and using personas
[NT 47261] Author:
AdlinTamara.,
[NT 47354] Secondary Intellectual Responsibility:
PruittJohn.,
[NT 47351] Place of Publication:
Amsterdam
[NT 47263] Published:
Morgan Kaufmann;
[NT 47352] Year of Publication:
c2010.
[NT 47264] Description:
ix, 224 p.ill. (some col.) : 28 cm.;
[NT 47266] Subject:
Product management. -
[NT 47266] Subject:
New products. -
[NT 47266] Subject:
Research, Industrial. -
[NT 51458] Online resource:
http://www.sciencedirect.com/science/book/9780123814180
[NT 50961] ISBN:
9780123814180electronic bk.
[NT 50961] ISBN:
9780123814180pbk.
The essential persona lifecycle : your guide to building and using personas
Adlin, Tamara.
The essential persona lifecycle
: your guide to building and using personas / Tamara Adlin and John Pruitt. - Amsterdam : Morgan Kaufmann, c2010.. - ix, 224 p. ; ill. (some col.) ; 28 cm..
Includes bibliographical references (p. 215) and index..
ISBN 9780123814180ISBN 9780123814180
Product management.New products.Research, Industrial.
Pruitt, John.
The essential persona lifecycle : your guide to building and using personas
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http://www.sciencedirect.com/science/book/9780123814180
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