| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
the Power of Enthusiasm. |
| 作者: |
VogelaarRijn., |
| 出版地: |
Basingstoke |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2010 |
| 面頁冊數: |
1 online resource (239 p.) |
| 標題: |
Relationship marketing. - |
| 標題: |
Customer relations - Management. - |
| 標題: |
Enthusiasm. - |
| 標題: |
Sales & marketing. - |
| 標題: |
Business and Management. - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230298132 |
| 附註: |
Description based on print version record. |
| 摘要註: |
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand. |
| ISBN: |
9780230298132 |
| ISBN: |
0230298133 |
| 內容註: |
Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index. |