• Customer experience : future trends and insights
  • 紀錄類型: 書目-電子資源 : 單行本
    副題名: future trends and insights
    作者: ShawColin, 1958-
    合作者: DibeehiQaalfa.,
    合作者: WaldenSteven.,
    出版地: Houndmills, Basingstoke, Hampshire New York
    出版者: Palgrave Macmillan;
    出版年: 2010
    面頁冊數: 1 online resource (xvii, 199 p.)ill. :
    標題: Customer relations - Management. -
    標題: BUSINESS & ECONOMICS - Customer Relations. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230291775
    附註: Description based on print version record.
    ISBN: 9780230291775electronic bk.
    ISBN: 0230291775electronic bk.
    內容註: Experience psychology : the new field and the end of the marketing 4Ps Experience psychology research Community marketing Social media : the birth of new channels to market The human social experience What drives or destroys a social experience The brain's experience-opening the black box A neuroexperience safari-approaching the tipping point The black box in action And so in summary--
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