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Customer experience : future trends and insights
紀錄類型:
書目-電子資源 : 單行本
副題名:
future trends and insights
作者:
ShawColin, 1958-
合作者:
DibeehiQaalfa.,
合作者:
WaldenSteven.,
出版地:
Houndmills, Basingstoke, Hampshire New York
出版者:
Palgrave Macmillan;
出版年:
2010
面頁冊數:
1 online resource (xvii, 199 p.)ill. :
標題:
Customer relations - Management. -
標題:
BUSINESS & ECONOMICS - Customer Relations. -
電子資源:
http://www.palgraveconnect.com/doifinder/10.1057/9780230291775
附註:
Description based on print version record.
ISBN:
9780230291775electronic bk.
ISBN:
0230291775electronic bk.
內容註:
Experience psychology : the new field and the end of the marketing 4Ps Experience psychology research Community marketing Social media : the birth of new channels to market The human social experience What drives or destroys a social experience The brain's experience-opening the black box A neuroexperience safari-approaching the tipping point The black box in action And so in summary--
Customer experience : future trends and insights
Shaw, Colin
Customer experience
: future trends and insights / Colin Shaw, Qaalfa Dibeehi, Steven Walden. - Houndmills, Basingstoke, Hampshire New York : Palgrave Macmillan, 2010. - 1 online resource (xvii, 199 p.) ; ill..
Experience psychology : the new field and the end of the marketing 4Ps.
Description based on print version record..
Includes bibliographical references (p. 187) and index..
ISBN 9780230291775ISBN 0230291775
Customer relationsBUSINESS & ECONOMICS -- Management. -- Customer Relations.
Dibeehi, Qaalfa.
Customer experience : future trends and insights
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http://www.palgraveconnect.com/doifinder/10.1057/9780230291775
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