| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
a sensemaking perspective |
| 作者: |
FryzelBarbara., |
| 其他團體作者: |
Palgrave Connect (Online service) |
| 出版地: |
New York |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2011 |
| 面頁冊數: |
p.cm.; |
| 標題: |
Social responsibility of business. - |
| 標題: |
Customer relations. - |
| 標題: |
BUSINESS & ECONOMICS / Customer Relations - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230308817An electronic book accessible through the World Wide Web; click for information |
| 摘要註: |
Corporate attempts to provide interpretations of business and to build effective communication with stakeholders are embedded in the proper understanding of local communities and their particular ways of looking at businesses, which is often neglected. � Barbara Fryzel�sheds light on how stakeholders perceptions of corporate entities can be determined by locally specific trends and why there can be no generalization of the CSR strategic approach to local communities.�She shows that local environments can be significantly different�in their sensitivity towards CSR issues. Analysis of local communities which includes location specific demographic trends and the the internal consistency of the�corporate sense-making process�is becoming�the core of a new operational paradigm behind a successful CSR strategy. � This book is a research-based account on how companies engage in CSR activities, and how their corporate identity determines the way in which they perceive the stakeholders and in result engage in a dialogue-based relations with them. |
| ISBN: |
9780230308817electronic bk. |
| ISBN: |
0230308813electronic bk. |
| 內容註: |
Introduction PART I: CORPORATE SOCIAL RESPONSIBILITY b6 s A RESPONSE TO GROWING CORPORATE POWER Globalization and Evolving Form of Enterprises Corporate Power Structured Relations as a Response towards Corporate Power Leadership, Transparency and Management by Objectives and Participation Weakening State and Withdrawal of Public Sector PART II: CREATING MEANINGS� b6 s A SENSE-MAKING PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY Sense-making and Organizational Identity Organization and its Message PART III: ENTERPRISES AND RELATIONS WITH STAKEHOLDERS The Framework Socially Sensitive Organizations Understanding Local Communities The Four Pictures Stakeholder Relations Insights --. |