| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
rethinking brand identity |
| 作者: |
SicardMarie-Claude., |
| 出版地: |
Houndmills, Basingstoke New York, NY |
| 出版者: |
Palgrave Macmillan; |
| 出版年: |
2013 |
| 面頁冊數: |
1 online resource ( ix, 162 p.)ill. : |
| 標題: |
Branding (Marketing) - |
| 標題: |
Product management. - |
| 標題: |
BUSINESS & ECONOMICS / Advertising & Promotion - |
| 電子資源: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137019493 |
| 附註: |
Description based on print version record. |
| 摘要註: |
"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher. |
| ISBN: |
9781137019493electronic bk. |
| ISBN: |
1137019492electronic bk. |
| 內容註: |
PART I. Brand identity: short history PART II. An analytical method. |