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The DNA of customer experience : how emotions drive value

紀錄類型:	書目-電子資源 : 單行本
副題名:	how emotions drive value
作者:	ShawColin, 1958-
其他團體作者:	Palgrave Connect (Online service)
出版地:	Basingstoke
出版者:	Palgrave Macmillan;
出版年:	2007
面頁冊數:	1 online resource (xx, 166 p.)ill. :
標題:	Customer relations. -
標題:	Emotions. -
標題:	BUSINESS & ECONOMICS - Customer Relations. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230210813An electronic book accessible through the World Wide Web; click for information
附註:	Description based on print version record
ISBN:	9780230210813
ISBN:	0230210813
ISBN:	1281283606
ISBN:	9781281283603
內容註:	Moving from a religion to a financial imperative The DNA of a Customer The importance of the pre & post customer experience The Destroying cluster The Attention cluster The Recommendation cluster The Advocacy cluster The link to financial performance via Net Promoter How to get things done Show me the money TNT Case Study Some good advice.

The DNA of customer experience : how emotions drive value
Shaw, Colin

The DNA of customer experience : how emotions drive value / Colin Shaw. - Basingstoke : Palgrave Macmillan, 2007. - 1 online resource (xx, 166 p.) ; ill..
Moving from a religion to a financial imperative.
Description based on print version record.
Includes bibliographical references and index.
ISBN 9780230210813ISBN 0230210813ISBN 1281283606ISBN 9781281283603
Customer relations.Emotions.BUSINESS & ECONOMICS -- Customer Relations.

The DNA of customer experience : how emotions drive value
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