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Eating the big fish : how challenger brands can compete against brand leaders
紀錄類型:
書目-電子資源 : 單行本
副題名:
how challenger brands can compete against brand leaders
作者:
MorganAdam, 1969-
出版地:
Hoboken, N.J.
出版者:
Wiley;
出版年:
c2009
版本:
2nd ed., [Rev. & expanded]
面頁冊數:
1 online resourceill. (some col.) :
標題:
Product management -
標題:
Brand name products - Management -
標題:
New products -
電子資源:
http://onlinelibrary.wiley.com/book/10.1002/9781118257944John Wiley
ISBN:
9781118257944electronic bk
ISBN:
1118257944electronic bk
ISBN:
9780470409978electronic bk
ISBN:
0470409975electronic bk
ISBN:
9780470409954electronic bk. : Mobipocket Reader
ISBN:
0470409959electronic bk. : Mobipocket Reader
Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam
Eating the big fish
: how challenger brands can compete against brand leaders / Adam Morgan - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. : Wiley, c2009. - 1 online resource ; ill. (some col.).
Includes bibliographical references (p. 315-319) and index.
ISBN 9781118257944ISBN 1118257944ISBN 9780470409978ISBN 0470409975ISBN 9780470409954ISBN 0470409959
Product managementBrand name productsNew products -- Management
Eating the big fish : how challenger brands can compete against brand leaders
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http://onlinelibrary.wiley.com/book/10.1002/9781118257944
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