Brand name products - Management

Eating the big fish : how challenger brands can compete against brand leaders by: Morgan, Adam (1969-) (Electronic resources)

Strategic brand management : building, measuring, and managing brand equity by: Keller, Kevin Lane (1956-) (Language materials, printed)

Brand management strategies : luxury and mass markets by: D'Arienzo, William (Language materials, printed)

Positioning for advantage : techniques and strategies to grow brand value by: Whitler, Kimberly A. (Language materials, printed)