跳至 :
書目資訊
Brand name products - Management
概要
| 作品: | 5 作品在 4 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Eating the big fish : how challenger brands can compete against brand leaders
by:
Morgan, Adam (1969-)
(書目-電子資源)
Strategic brand management : building, measuring, and managing brand equity
by:
Keller, Kevin Lane (1956-)
(書目-語言資料,印刷品)
Positioning for advantage : techniques and strategies to grow brand value
by:
Whitler, Kimberly A.
(書目-語言資料,印刷品)