Brand name products - Management

Eating the big fish : how challenger brands can compete against brand leaders [NT 59711] by: Morgan, Adam (1969-) ([NT 8598] Electronic resources)

Strategic brand management : building, measuring, and managing brand equity [NT 59711] by: Keller, Kevin Lane (1956-) ([NT 1579] Language materials, printed)

Brand management strategies : luxury and mass markets [NT 59711] by: D'Arienzo, William ([NT 1579] Language materials, printed)

Positioning for advantage : techniques and strategies to grow brand value [NT 59711] by: Whitler, Kimberly A. ([NT 1579] Language materials, printed)