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Strategic brand management : building, measuring, and managing brand equity

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	building, measuring, and managing brand equity
作者:	KellerKevin Lane, 1956-
出版地:	Boston, [Mass.]
出版者:	Pearson;
出版年:	c2013
版本:	4th ed., Global ed.
面頁冊數:	590 p.col. ill., ports. (chiefly col.) : 28 cm.;
標題:	Brand name products - Management -
ISBN:	978-0-273-77941-4pbk.

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 4th ed., Global ed.. - Boston, [Mass.] : Pearson, c2013. - 590 p. ; col. ill., ports. (chiefly col.) ; 28 cm..
Includes bibliographical references and index..
ISBN 978-0-273-77941-4
Brand name products -- Management

Strategic brand management : building, measuring, and managing brand equity
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200 1 $a Strategic brand management $e building, measuring, and managing brand equity $f Kevin Lane Keller
205 $a 4th ed., Global ed.
210 $a Boston, [Mass.] $d c2013 $c Pearson
215 1 $a 590 p. $c col. ill., ports. (chiefly col.) $d 28 cm.
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801 0 $a tw $b 嶺東科技大學圖書館

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