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Events as a strategic marketing tool
紀錄類型:
書目-語言資料,印刷品 : 單行本
劃一題名:
Event als strategisch marketinginstrument
作者:
GerritsenDorothe,
其他作者:
OlderenRonald van,
出版地:
Wallingford, Oxfordshire, UK
出版者:
CABI;
出版年:
c2014
面頁冊數:
x, 285 p.25 cm.;
集叢名:
CABI tourism texts
標題:
Marketing -
標題:
Special events - Management -
標題:
Strategic planning -
附註:
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011
ISBN:
9781780642611pbk.
ISBN:
178064261Xpbk.
Events as a strategic marketing tool
Gerritsen, Dorothe
Events as a strategic marketing tool
/ Dorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.] - Wallingford, Oxfordshire, UK : CABI, c2014. - x, 285 p. ; 25 cm.. - (CABI tourism texts).
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references (p. 269-277) and index.
ISBN 9781780642611ISBN 178064261X
MarketingSpecial eventsStrategic planning -- Management
Olderen, Ronald van
Events as a strategic marketing tool
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