Marketing

烘焙式行銷 : 28道配方,烤出與顧客的美味關係 [NT 59711] by: 博古斯基亞歷克斯(Bogusky); 溫莎約翰; 沈福臻; 華藝數位股份有限公司 ([NT 8598] Electronic resources)

The inscrutable shopper : consumer resistance in retail [NT 59711] by: Ferraro, Carla; Minahan, Stella; Sands, Sean ([NT 1579] Language materials, printed)

Marketing [NT 59711] by: Berman, Barry; Evans, Joel R. ([NT 1579] Language materials, printed)

Seduction by contract : law, economics, and psychology in consumer markets [NT 59711] by: Bar-Gill, Oren ([NT 8598] Electronic resources)

The inscrutable shopper : consumer resistance in retail [NT 59711] by: Ferraro, Carla; Sands, Sean; Minahan, Stella ([NT 8598] Electronic resources)

Events as a strategic marketing tool [NT 59711] by: Olderen, Ronald van; Gerritsen, Dorothe ([NT 1579] Language materials, printed)

Copy, copy, copy : how to do smarter marketing by using other peoples ideas [NT 59711] by: Earls, Mark. ([NT 1579] Language materials, printed)

Hands-on social marketing : a step-by-step guide to designing change for good [NT 59711] by: Weinreich, Nedra Kline ([NT 8598] Electronic resources)

Social marketing casebook [NT 59711] by: National Social Marketing Centre; French, Jeff; Reynolds, Lucy; Merritt, Rowena ([NT 8598] Electronic resources)

Beyond multi-channel marketing : critical issues in dual marketing [NT 59711] by: Siano, Alfonso; Foroudi, Pantea (1974-); Palazzo, Maria ([NT 1579] Language materials, printed)