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Hands-on social marketing : a step-by-step guide to designing change for good

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	a step-by-step guide to designing change for good
[NT 47261] Author:	WeinreichNedra Kline,
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE Publications;
[NT 47352] Year of Publication:	c2011
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	1 online resource (xiv, 309 p.)ill. :
[NT 47266] Subject:	Social marketing -
[NT 47266] Subject:	Marketing -
[NT 51458] Online resource:	http://knowledge.sagepub.com/view/hands-on-social-marketing-2e/SAGE.xml
[NT 47265] Notes:	Description based on print version record
[NT 51398] Summary:	Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing clmpaign
[NT 50961] ISBN:	9781452223124electronic bk.
[NT 50961] ISBN:	1452223122electronic bk.
[NT 50961] ISBN:	pbk.
[NT 50961] ISBN:	1412953693pbk.
[NT 50961] ISBN:	9781452224879electronic bk.
[NT 50961] ISBN:	1452224870electronic bk.
[NT 60779] Content Note:	Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program

Hands-on social marketing : a step-by-step guide to designing change for good
Weinreich, Nedra Kline

Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich - 2nd ed.. - Los Angeles : SAGE Publications, c2011. - 1 online resource (xiv, 309 p.) ; ill..
Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program.
Description based on print version record.
Includes bibliographical references and index.
ISBN 9781452223124ISBN 1452223122ISBN 1412953693ISBN 9781452224879ISBN 1452224870
Social marketingMarketing

Hands-on social marketing : a step-by-step guide to designing change for good
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