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Social marketing casebook

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	FrenchJeff,
[NT 47353] Alternative Intellectual Responsibility:	MerrittRowena,
[NT 47353] Alternative Intellectual Responsibility:	ReynoldsLucy,
[NT 47356] Secondary Intellectual Responsibility:	National Social Marketing Centre
[NT 47351] Place of Publication:	Los Angeles
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	2011
[NT 47264] Description:	1 online resource (vi, 270 p.)ill. :
[NT 47266] Subject:	Social marketing - Case studies -
[NT 47266] Subject:	Marketing -
[NT 51458] Online resource:	http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml
[NT 47265] Notes:	Description based on print version record
[NT 51398] Summary:	Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world
[NT 50961] ISBN:	9781446253946electronic bk.
[NT 50961] ISBN:	1446253945electronic bk.
[NT 50961] ISBN:	9781446250877electronic bk.
[NT 50961] ISBN:	1446250873electronic bk.

Social marketing casebook
French, Jeff

Social marketing casebook / Jeff French, Rowena Merritt, and Lucy Reynolds - Los Angeles : SAGE, 2011. - 1 online resource (vi, 270 p.) ; ill..
Description based on print version record.
Includes bibliographical references and index.
ISBN 9781446253946ISBN 1446253945ISBN 9781446250877ISBN 1446250873
Social marketingMarketing -- Case studies

Merritt, Rowena

Social marketing casebook
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010 1 $a 1446253945 $b electronic bk.
010 1 $a 9781446250877 $b electronic bk.
010 1 $a 1446250873 $b electronic bk.
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200 1 $a Social marketing casebook $f Jeff French, Rowena Merritt, and Lucy Reynolds
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210 $a Los Angeles $d 2011 $c SAGE
215 1 $a 1 online resource (vi, 270 p.) $c ill.
300 $a Description based on print version record
320 $a Includes bibliographical references and index
330 $a Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world
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606 $a Marketing $3 52822
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701 1 $a Merritt $b Rowena $3 372587
701 1 $a Reynolds $b Lucy $3 372588
712 0 2 $a National Social Marketing Centre $3 372589
856 4 0 $u http://knowledge.sagepub.com/view/social-marketing-casebook/SAGE.xml

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