Marketing

烘焙式行銷 : 28道配方,烤出與顧客的美味關係 by: 博古斯基亞歷克斯(Bogusky); 溫莎約翰; 沈福臻; 華藝數位股份有限公司 (Electronic resources)

The inscrutable shopper : consumer resistance in retail by: Ferraro, Carla; Minahan, Stella; Sands, Sean (Language materials, printed)

Marketing by: Berman, Barry; Evans, Joel R. (Language materials, printed)

Seduction by contract : law, economics, and psychology in consumer markets by: Bar-Gill, Oren (Electronic resources)

The inscrutable shopper : consumer resistance in retail by: Ferraro, Carla; Sands, Sean; Minahan, Stella (Electronic resources)

Events as a strategic marketing tool by: Olderen, Ronald van; Gerritsen, Dorothe (Language materials, printed)

Copy, copy, copy : how to do smarter marketing by using other peoples ideas by: Earls, Mark. (Language materials, printed)

Hands-on social marketing : a step-by-step guide to designing change for good by: Weinreich, Nedra Kline (Electronic resources)

Social marketing casebook by: National Social Marketing Centre; French, Jeff; Reynolds, Lucy; Merritt, Rowena (Electronic resources)

Beyond multi-channel marketing : critical issues in dual marketing by: Siano, Alfonso; Foroudi, Pantea (1974-); Palazzo, Maria (Language materials, printed)