Marketing

烘焙式行銷 : 28道配方,烤出與顧客的美味關係 by: 博古斯基亞歷克斯(Bogusky); 溫莎約翰; 沈福臻; 華藝數位股份有限公司 (書目-電子資源)

The inscrutable shopper : consumer resistance in retail by: Ferraro, Carla; Minahan, Stella; Sands, Sean (書目-語言資料,印刷品)

Marketing by: Berman, Barry; Evans, Joel R. (書目-語言資料,印刷品)

Seduction by contract : law, economics, and psychology in consumer markets by: Bar-Gill, Oren (書目-電子資源)

The inscrutable shopper : consumer resistance in retail by: Ferraro, Carla; Sands, Sean; Minahan, Stella (書目-電子資源)

Events as a strategic marketing tool by: Olderen, Ronald van; Gerritsen, Dorothe (書目-語言資料,印刷品)

Copy, copy, copy : how to do smarter marketing by using other peoples ideas by: Earls, Mark. (書目-語言資料,印刷品)

Hands-on social marketing : a step-by-step guide to designing change for good by: Weinreich, Nedra Kline (書目-電子資源)

Social marketing casebook by: National Social Marketing Centre; French, Jeff; Reynolds, Lucy; Merritt, Rowena (書目-電子資源)

Beyond multi-channel marketing : critical issues in dual marketing by: Siano, Alfonso; Foroudi, Pantea (1974-); Palazzo, Maria (書目-語言資料,印刷品)