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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing strategies that empower consumers and win customer-driven brand loyalty
作者:	SmithGerald E., 1953-
出版地:	Old Tappan, New Jersey
出版者:	Pearson Education, Inc.;
出版年:	c2016
面頁冊數:	xv, 244 p.ill. : 24 cm.;
標題:	Internet marketing. -
標題:	Customer services. -
標題:	Branding (Marketing) -
ISBN:	0-13-419150-1bound
ISBN:	978-0-13-419150-8bound

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
Smith, Gerald E.

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / Gerald E. Smith - Old Tappan, New Jersey : Pearson Education, Inc., c2016. - xv, 244 p. ; ill. ; 24 cm..
Includes index..
ISBN 0-13-419150-1ISBN 978-0-13-419150-8
Internet marketing.Customer services.Branding (Marketing)

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
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