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Humanizing big data : marketing at the meeting of data, social science and consumer insight

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing at the meeting of data, social science and consumer insight
作者:	StrongColin,
出版地:	London
出版者:	Kogan Page;
出版年:	2015
面頁冊數:	x, 212 p.24 cm.;
標題:	Marketing - Data processing. -
標題:	Internet advertising. -
標題:	Customer relations - Management. -
標題:	Marketing research. -
標題:	Big data. -
ISBN:	978-0-7494-7211-5pbk.

Humanizing big data : marketing at the meeting of data, social science and consumer insight
Strong, Colin

Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong - London : Kogan Page, 2015. - x, 212 p. ; 24 cm..
Includes bibliographical references and index..
ISBN 978-0-7494-7211-5
MarketingInternet advertising.Customer relationsMarketing research.Big data. -- Data processing. -- Management.

Humanizing big data : marketing at the meeting of data, social science and consumer insight
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