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The road to luxury : the evolution, markets, and strategies of luxury brand management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the evolution, markets, and strategies of luxury brand management
[NT 47261] Author:	SomAshok,
[NT 47353] Alternative Intellectual Responsibility:	BlanckaertChristian,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2015
[NT 47264] Description:	xiv, 450 p.ill. : 24 cm.;
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Brand name products - Management. -
[NT 47266] Subject:	Luxury goods industry. -
[NT 47266] Subject:	Luxuries - Marketing. -
[NT 50961] ISBN:	978-0-470-83002-4bound

The road to luxury : the evolution, markets, and strategies of luxury brand management
Som, Ashok

The road to luxury : the evolution, markets, and strategies of luxury brand management / Ashok Som, Christian Blanckaert - Singapore : John Wiley & Sons, c2015. - xiv, 450 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 427-431) and index..
ISBN 978-0-470-83002-4
Branding (Marketing)Brand name products - Management.Luxury goods industry.Luxuries - Marketing.

Blanckaert, Christian

The road to luxury : the evolution, markets, and strategies of luxury brand management
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