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Essentials of marketing : a global managerial approach
紀錄類型:
書目-語言資料,印刷品 : 單行本
副題名:
a global managerial approach
作者:
PerreaultWilliam D,
其他作者:
McCarthyE. Jerome,
出版地:
Boston
出版者:
Irwin/McGraw-Hill;
出版年:
c2000
版本:
8th ed
面頁冊數:
xxvii, 592, 27, 10 pill. (some col.) : 28 cm; + 1 computer laser optical disc (4 3/4 in.)+
集叢名:
The Irwin/McGraw-Hill series in marketing
標題:
Marketing -
附註:
Includes indexes
ISBN:
0071179089(international ed.)
ISBN:
0072894822(alk. paper)
Essentials of marketing : a global managerial approach
Perreault, William D
Essentials of marketing
: a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxvii, 592, 27, 10 p ; ill. (some col.) ; 28 cm. - (The Irwin/McGraw-Hill series in marketing).
Includes indexes.
ISBN 0071179089ISBN 0072894822
Marketing
McCarthy, E. Jerome
Essentials of marketing : a global managerial approach
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