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Strategic integrated marketing communications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PercyLarry,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2018
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xiv, 305 p.ill. (black and white) : 24 cm.;
[NT 47266] Subject:	Strategic planning. -
[NT 47266] Subject:	Communication in marketing. -
[NT 47265] Notes:	Previous edition: 2014.
[NT 51398] Summary:	This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.
[NT 50961] ISBN:	1-138-05832-7pbk.
[NT 50961] ISBN:	978-1-138-05832-3pbk.

Strategic integrated marketing communications
Percy, Larry

Strategic integrated marketing communications / Larry Percy - 3rd ed.. - London : Routledge, 2018. - xiv, 305 p. ; ill. (black and white) ; 24 cm..
Previous edition: 2014..
Includes bibliographical references and index..
ISBN 1-138-05832-7ISBN 978-1-138-05832-3
Strategic planning.Communication in marketing.

Strategic integrated marketing communications
LDR:00907cam a2200229 4500 001 330500
005 20181127013719.0
010 1 $a 1-138-05832-7 $b pbk. $d NT$1391
010 1 $a 978-1-138-05832-3 $b pbk. $d NT$1391
100 $a 20181127d m y0chib
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Strategic integrated marketing communications $f Larry Percy
205 $a 3rd ed.
210 $a London $d 2018 $c Routledge
215 1 $a xiv, 305 p. $c ill. (black and white) $d 24 cm.
300 $a Previous edition: 2014.
320 $a Includes bibliographical references and index.
330 0 $a This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.
333 $a Specialized.
606 # $a Strategic planning. $3 61381
606 # $a Communication in marketing. $3 82511
676 $a 658.802
700 1 $a Percy $b Larry $3 117826
801 0 $a tw $b 嶺東科技大學圖書館

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