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Case studies on social marketing : a global perspective

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a global perspective
[NT 47354] Secondary Intellectual Responsibility:	Galan-LaderoM. Mercedes,
[NT 47354] Secondary Intellectual Responsibility:	AlvesHelena M.,
[NT 47351] Place of Publication:	Cham, Switzerland
[NT 47263] Published:	Springer;
[NT 47352] Year of Publication:	2019
[NT 47264] Description:	xiii, 252 p.ill. : 25 cm.;
[NT 47298] Series:	Management for professionals
[NT 47266] Subject:	Social marketing. -
[NT 51398] Summary:	Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world
[NT 50961] ISBN:	978-3-030-04842-6bound
[NT 50961] ISBN:	3-030-04842-Xbound

Case studies on social marketing : a global perspective
Case studies on social marketing : a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves - Cham, Switzerland : Springer, 2019. - xiii, 252 p. ; ill. ; 25 cm.. - (Management for professionals).
Includes bibliographical references..
ISBN 978-3-030-04842-6ISBN 3-030-04842-X
Social marketing.

Galan-Ladero, M. Mercedes

Case studies on social marketing : a global perspective
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200 1 $a Case studies on social marketing $e a global perspective $f editors, M. Mercedes Galan-Ladero and Helena M. Alves
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320 $a Includes bibliographical references.
330 $a Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world
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702 1 $a Alves $b Helena M. $4 edited $3 404420
801 0 $a tw $b 嶺東科技大學圖書館