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Brand storytelling : put customers at the heart of your brand story

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	put customers at the heart of your brand story
[NT 47261] Author:	RodriguezMiri,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	KoganPage;
[NT 47352] Year of Publication:	2020
[NT 47264] Description:	xvi, 215 p.ill. : 24 cm. ;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Customer relations. -
[NT 51398] Summary:	"Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans aredriven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning thecustomer as a key influencer to motivate the audience." --amazon.com
[NT 50961] ISBN:	1-78966-058-0bound
[NT 50961] ISBN:	978-1-78966-058-6bound

Brand storytelling : put customers at the heart of your brand story
Rodriguez, Miri

Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez - London : KoganPage, 2020 . - xvi, 215 p. ; ill. ; 24 cm. .
Includes index..
ISBN 1-78966-058-0ISBN 978-1-78966-058-6
Brand name products.Branding (Marketing)Customer relations.

Brand storytelling : put customers at the heart of your brand story
LDR:01197cam a2200193 4500 001 337894
005 20200629114158.0
010 1 $a 1-78966-058-0 $b bound $d NT$2359
010 1 $a 978-1-78966-058-6 $b bound $d NT$2359
100 $a 20201111d m y0chib
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Brand storytelling $e put customers at the heart of your brand story $f Miri Rodriguez
210 $a London $d 2020 $c KoganPage
215 1 $a xvi, 215 p. $c ill. $d 24 cm.
320 $a Includes index.
330 0 $a "Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans aredriven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning thecustomer as a key influencer to motivate the audience." --amazon.com
606 # $a Brand name products. $3 89639
606 # $a Branding (Marketing) $3 197483
606 # $a Customer relations. $3 2154
676 $a 658.827
700 1 $a Rodriguez $b Miri $3 411187
801 0 $a tw $b 嶺東科技大學圖書館

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