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Building value through marketing : a step-by-step guide

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a step-by-step guide
[NT 47261] Author:	SugaiPhilip,
[NT 47351] Place of Publication:	Routledge
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2021
[NT 47264] Description:	xix, 226 p.ill. : 25 cm.;
[NT 47266] Subject:	Value. -
[NT 47266] Subject:	Marketing - Management. -
[NT 51398] Summary:	"Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use, and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into 3 key sections: 'The Value Mindset', 'The 12 Building Blocks of Value', and 'Value-Focused Marketing in Action', which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasised by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists, and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA level. It's uniquely applied approach also makes it an excellent guide for Marketing practitioners and institutions offering professional qualifications"--Provided by publisher.
[NT 50961] ISBN:	978-0-367-47286-3pbk.

Building value through marketing : a step-by-step guide
Sugai, Philip

Building value through marketing : a step-by-step guide / Philip Sugai - Routledge : Routledge, 2021. - xix, 226 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 978-0-367-47286-3
Value.Marketing -- Management.

Building value through marketing : a step-by-step guide
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200 1 $a Building value through marketing $e a step-by-step guide $f Philip Sugai
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215 1 $a xix, 226 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
330 $a "Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use, and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into 3 key sections: 'The Value Mindset', 'The 12 Building Blocks of Value', and 'Value-Focused Marketing in Action', which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasised by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists, and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA level. It's uniquely applied approach also makes it an excellent guide for Marketing practitioners and institutions offering professional qualifications"--Provided by publisher.
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801 0 $a tw $b 嶺東科技大學圖書館