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Customer relationship marketing : theoretical and managerial perspectives

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	theoretical and managerial perspectives
作者:	MalhotraNaresh K.,
合作者:	AgarwalJames,
出版地:	Hackensack, N. J.
出版者:	World Scientific;
出版年:	2021
面頁冊數:	xxii, 348 p. ill. : 29 cm.;
標題:	Relationship marketing. -
標題:	Customer relations. -
ISBN:	978-1-944659-71-4bound

Customer relationship marketing : theoretical and managerial perspectives
Malhotra, Naresh K.

Customer relationship marketing : theoretical and managerial perspectives / Naresh K. Malhotra, James Agarwal - Hackensack, N. J. : World Scientific, 2021. - xxii, 348 p. ; ill. ; 29 cm..
Includes bibliographical references and index..
ISBN 978-1-944659-71-4
Relationship marketing.Customer relations.

Agarwal, James

Customer relationship marketing : theoretical and managerial perspectives
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200 1 $a Customer relationship marketing $e theoretical and managerial perspectives $f Naresh K. Malhotra, James Agarwal
210 $a Hackensack, N. J. $d 2021 $c World Scientific
215 1 $a xxii, 348 p. $c ill. $d 29 cm.
320 $a Includes bibliographical references and index.
606 # $a Relationship marketing. $3 82410
606 # $a Customer relations. $3 2154
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700 1 $a Malhotra $b Naresh K. $3 89640
701 0 $a Agarwal $b James $3 411204
801 0 $a tw $b 嶺東科技大學圖書館

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