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Relationship marketing in the digital age

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PalmatierRobert W.,
[NT 47353] Alternative Intellectual Responsibility:	SteinhoffLena,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2019
[NT 47264] Description:	xx, 244 p.ill. : 23 cm.;
[NT 47298] Series:	Routledge studies in marketing
[NT 47266] Subject:	Customer relations. -
[NT 47266] Subject:	Marketing - Technological innovations. -
[NT 47266] Subject:	Relationship marketing. -
[NT 50961] ISBN:	978-0-367-78692-2pbk.
[NT 50961] ISBN:	0-367-78692-3pbk.

Relationship marketing in the digital age
Palmatier, Robert W.

Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff - New York : Routledge, 2019. - xx, 244 p. ; ill. ; 23 cm.. - (Routledge studies in marketing).
Includes bibliographical references and index..
ISBN 978-0-367-78692-2ISBN 0-367-78692-3
Customer relations.MarketingRelationship marketing. -- Technological innovations.

Steinhoff, Lena

Relationship marketing in the digital age
LDR:00577nam a2200169 450 001 345891
010 1 $a 978-0-367-78692-2 $b pbk. $d NT$1180
010 1 $a 0-367-78692-3 $b pbk. $d NT$1180
100 $a 20220715d2019 k y0engy50 b
102 $a us
105 $a y a 001yd
200 1 $a Relationship marketing in the digital age $f Robert W. Palmatier and Lena Steinhoff
210 $a New York $d 2019 $c Routledge
215 1 $a xx, 244 p. $d 23 cm. $c ill.
225 2 # $a Routledge studies in marketing
320 $a Includes bibliographical references and index.
606 # $a Customer relations. $3 2154
606 # $a Marketing $x Technological innovations. $2 lc $3 264476
606 # $a Relationship marketing. $3 82410
676 $a 658.812 $v 23
700 1 $a Palmatier $b Robert W. $3 404442
701 0 $a Steinhoff $b Lena $3 405124
801 0 $a tw $b 嶺東科技大學圖書館

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