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Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A.

Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp - 4th ed.. - Fort Worth : Dryden Press, c1997. - xxiv, 589p. ; ill.(some col.) ; 27cm..
Includes index..
ISBN 0-03-010352-5
Advertising.Communication in marketing.Sales promotion.Direct marketing.

Advertising, promotion, and supplemental aspects of integrated marketing communications
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200 0 $a Advertising, promotion, and supplemental aspects of integrated marketing communications $f Terence A. Shimp
205 $a 4th ed.
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215 1 $a xxiv, 589p. $c ill.(some col.) $d 27cm.
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606 1 $a Communication in marketing. $3 82511
606 1 $a Sales promotion. $3 70835
606 1 $a Direct marketing. $3 33391
676 $a 658.82
700 1 $a Shimp $b Terence A. $3 52811
801 0 $b 嶺東科技大學圖書館