Database marketing.

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg [NT 59711] by: Allenby, Greg M.; Blattberg, Robert C. ([NT 1579] Language materials, printed)

Optimal database marketing : strategy, development, and data mining [NT 59711] by: Drozdenko, Ronald G.; Drake, Perry D. ([NT 1579] Language materials, printed)

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs [NT 59711] by: Hughes, Arthur Middleton ([NT 1579] Language materials, printed)

Direct and database marketing [NT 59711] by: McCorkell, Graeme ([NT 1579] Language materials, printed)